Case appoints new VP for EMEA region

Former Bobcat executive Jose Cuadrado brings sales, marketing, engineering and supply chain experience to regional operations


Case Construction Equipment has announced the appointment of Jose Cuadrado as its new vice president in the Europe, Middle East and Africa (EMEA) region.

The company, part of Italy’s CNH Industrial group, said in statement that Cuadrado brings with him more than 15 years of international experience within the industrial, construction and agricultural equipment sectors. His most recent positon was vice president of Bobcat BU EMEA, where his responsibilities included sales, product marketing, engineering, programme management, and supply chain operations.

Case’s range in the Middle East-GCC region covers large and compact equipment, including excavators, wheel loaders, motor graders, backhoe loaders and skid steers.

Internationally, the company recently launched the CX750D excavator, the largest and most powerful in its line-up, at the Steinexpo show in Germany.


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