Emaar Hospitality Group to focus on MICE sector with new Rove Trade Centre hotel

New property offers 270 rooms, 30% of which are interconnecting


Rove Hotels will focus on Dubai’s meetings, incentives, conferences and exhibitions (MICE) tourism sector with its fourth hotel, the Rove Trade Centre. Rove Hotels is a contemporary lifestyle hotel brand that is being developed by Emaar Hospitality Group, and is a joint venture between Emaar Properties and Meraas Holding.

The group says that the new hotel will appeal to leisure travellers who will be able to access Dubai’s tourism, retail, food and beverage, and leisure destinations such as Downtown Dubai, City Walk, and the Satwa/Jafiliya and Karama neighbourhoods.

“Rove Hotels addresses a very clear industry requirement: the need to offer contemporary lifestyle hospitality experiences for value conscious business and leisure travellers visiting the city. We will continue to develop hotels in central locations, assure hyper-connectivity and mobility through Metro and public transport, and deliver lifestyle amenities that are relevant to our guests,” commented Olivier Harnisch, CEO of Emaar Hospitality Group.

The Rove Trade Centre joins the Rove Downtown, Rove City Centre and Rove Healthcare City. The hospitality group also says that six more Rove Hotels are being developed across the city, and that each will meet the needs of visitors from across the world, seeking value lifestyle experiences in Dubai. The new hotels will boost the total number of rooms under the Rove Hotels to over 3,700 by 2020.

Harnisch added, “Rove Trade Centre, like all other operating Rove Hotels, brings a unique positioning to the market. Dubai’s MICE sector is reporting robust growth, and with the preparations of Expo 2020 gaining momentum, the city is welcoming business professionals who are discerning yet value conscious. Rove Trade Centre is uniquely positioned for welcoming MICE visitors as well as business guests and leisure travellers offering them the distinct Rove experience, complemented by its central location and tech-driven environment.”


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