Developer’s hospitality group plans properties in UAE and Egypt as part of expansion plan
Emaar Hospitality Group, an arm of the Dubai-listed property developer, plans six new hotel projects in the Middle East.
The new hotels and serviced residences will be in Dubai, Abu Dhabi and Egypt, Emaar Hospitality Group said during the Arabian Travel Market (ATM) show in Dubai.
The group now has 10 operational hotels and three serviced residences, with a pipeline of 26 upcoming projects.
“We are marking our tenth decade of operation this year, and in such a short span of time, we have established our reputation as a home-grown Dubai hospitality group with a fast-growing regional and international footprint. The upcoming properties highlight our competencies as a hotel and serviced residences operator, committed to delivering guest-centric lifestyle experiences,” said Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group.
“We have recorded a positive-growth year in 2016 and continue to build on the success, with the launch of new properties including Address Boulevard and three Rove Hotels in a span of just nine months, all in Dubai. This demonstrates our focus on not only serving the luxury hospitality market of the city but also to create distinctive brand experiences that appeal to the new millennials and next generation of travellers,” added Harnisch.
Emaar Hospitality Group’s new projects include Address Dubai Creek Harbour and Address Residences Dubai Creek Harbour in Dubai, the 6 sq km mega-development.
Also under Address Hotels + Resorts are the new Address Marassi Beach Resort and Address Residences Marassi Beach Resort, which are part of the beachfront Marassi master-planned development by Emaar Misr in Egypt. Emaar Hospitality Group has already signed a management contract to operate Address Marassi Golf Resort + Spa in the same master-development. These add to the upcoming projects of Address Hotels + Resorts in Dubai, Fujairah, Bahrain and Turkey.
Four new projects will be operated under the Vida Hotels and Resorts brand. These include the Vida Dubai Creek Harbour, Vida Dubai Marina and Vida Residences Dubai Marina. Further, Vida Hotels and Resorts marks its expansion to Abu Dhabi with the management contract to operate Vida Beach Reem Island Abu Dhabi and Vida Residences Beach Reem Island Abu Dhabi, both for Aldar Properties.
Having already expanded with hotel management contracts in Saudi Arabia and Bahrain, Vida Hotels and Resorts is boosting its international portfolio with Vida Marassi Marina and Vida Residences Marassi Marina in Egypt.
Emaar Hospitality Group plans to expand its footprint to other high-growth markets as well as gateway cities such as India and China, and other global gateway cities for the group.
“In addition to expanding our portfolio, we are driving the digital transformation of our services to create added value for our guests. Our projects are showcased at ATM 2017 and we look forward to strengthening our partnerships at this premier event, and to highlight our focus on doubling our portfolio by 2020,” said Harnisch.