Abu Dhabi-based Mercedes-Benz dealer also wins two other awards at German brand’s annual dealer event for 2016
Abu Dhabi-based Emirates Motor Company (EMC) has been selected by Daimler-Benz Middle East as its General Distributor of the Year for 2016 and has also been recognised for the Best PR and Best Marketing Activation for the year.
The German automotive giant presented the awards to its Abu Dhabi dealer at the annual Mercedes-Benz Middle East awards in the UAE capital earlier this week.
The titles of Best PR and Best Marketing Activation for 2016 were awarded for the creative promotional work it carried out at two of the biggest events on Abu Dhabi’s calendar last year, while the General Distributor title considers all aspects of sales, marketing and corporate social responsibility, said a joint press statement from the two entities.
EMC was awarded the activation trophy for its efforts at the Taste of Abu Dhabi food festival in November, while its PR campaign for January 2016’s global golf event, the HSBC Championship Abu Dhabi, also received the top prize.
Lennart Mueller-Teut, head of Marketing and Communications at Mercedes-Benz Cars Middle East, said: “We would like to congratulate EMC on their well-earned awards. Both their brand activation and their PR activation were creative, well executed, innovative and ultimately resulted in great coverage and measurable results which show fantastic reach to an audience of press and consumers.
“EMC is a valuable partner with great expertise in the region and we look forward to collaborating in the future on more great marketing.”
The annual awards are contested amongst Mercedes-Benz distributors in the wider region – Lebanon, Jordan, Iraq, Kuwait, Bahrain, Qatar, KSA, Oman, Pakistan and the UAE.
Frank Bernthaler, CEO of the Al Fahim Group’s automotive division, of which EMC is a part, said: “It means a great deal to have our efforts recognised at such a prestigious event and when we were up against such strong competition from all the other fantastic distributors in the nine other countries.
“Al Fahim Group is a family-owned business that holds a deep belief in values that make the entire team feel like one big family. Everyone works tirelessly to ensure we get great results from our sales and marketing activities and these awards are recognition of that hard work and creative thinking.”
Ramez Youssef, the head of Marketing and Communications at Al Fahim Group, said: “EMC is committed to engaging with its customers and the community at large through these events, which are so important to the city and the country and are therefore very well aligned to our core value of humanity.”