Pick-up truck voted winner by popular and jury choice
Nissan’s new pick-up truck, the Navara, has been chosen as the best midsize truck at the Arab Wheels Award held recently.
The award, presented by the regional automotive magazine, recognises ‘all-new’ or ‘significantly face-lifted’ vehicles that have been on sale for three months prior to the announcement of the nominations. Winners are decided by a voting process that is divided in a 50% split between jury member votes and those made by the title’s readers via an online voting process, according to a statement from Nissan.
The Japanese manufacturer’s new Maxima sedan also won its respective category, the statement added.
“Our expert judging panel is made up of three prominent automotive journalists from the Middle East,” said Issam Eid, Arab Wheels’ Editor-in-Chief. “Between them, the jurors have many years of regional experience and they know what makes a car suitable for the Middle East market. Nissan has been an intrinsic part of the market here for decades and is completely in tune with its customers’ demands and expectations – which is why the rugged all-new Navara and dynamic new Maxima won their categories. They set new standards in their classes and fully deserved their trophies.”
The all-new Navara, introduced in the second quarter of the year, has already been named International Pick-up of the Year 2016 in Europe and builds on Nissan’s 80-year pick-up heritage by combining toughness and modernity to make the ideal vehicle for dual users who depend on their vehicles for professional and personal use, said Nissan.
It introduces much in the way of new technology, safety, comfort and fuel efficiency, and also offers class-leading torque and power or 403Nm and 168hp respectively, from its two engine options, the statement added.
“This award represents Nissan’s hard work and success in the Middle East, and is testament of the company’s efforts in introducing cars that deliver innovation and excitement to customers in the region,” said Samir Cherfan, managing director of Nissan Middle East. “Arab Wheels is one of this region’s leading motoring titles and, for a car to be awarded by its expert writers and readers, it has to be exceptional.”