Company also announces plans for new Riyadh office while launching new Construction Series with engine and performance improvements
Ford Trucks and Al Tayer Motors, its official importer-dealer in the UAE, has unveiled the 2017 line-up of its powerful Construction Series of trucks at The Big 5 exhibition in Dubai.
The range includes the 4143M and 3543M mixers alongside the 1843T tractor, which are powered by the new Ford Ecotorq engine family, Ford Trucks said. The 2017 Construction Series now comes with greater power and more efficiency to ensure customers can continue with their tasks, the manufacturer added.
The company, which has its Middle East headquarters in Dubai, also announced plans for establishing a new office in Riyadh to further strengthen its presence in the region.
“Ford Trucks Construction Series offers a balanced blend of features. The trucks land on construction sites with a single purpose; to make your project more durable and efficient,” said Emrah Duman, international markets director, Ford Trucks. “As a first step to expand our network with a focus on retaining facility investments, our upcoming office in Riyadh will help us in further improving our service, and reduce response time to our customers.”
With over 55 years of manufacturing expertise, Ford Trucks are tailored to meet the specific requirements of the Middle East market, he added.
The 2017 Ford Trucks Construction Series now delivers 430PS of power and 2.150Nm of torque with the new Ecotorq engine, a significant improvement over the previous generation which delivered 350PS and 1.400Nm of torque. Uphill traction on rugged terrain has also been improved, the manufacturer said, and the new 400KW engine brake provides the driver with better control while climbing steep slopes in earth-moving and cutting sites.
An optional 600KW Intarder option offered for even tougher conditions brings the total braking capacity to 1.000KW, ensuring that the heaviest loads can be safely carried on even the steepest slopes and hills.
Designed for demanding construction site environments, a new feature in the Construction Series is the automated transmission option. With Off-road, Rocking and Economy modes, the transmission option assists drivers on a multitude of terrain types.
Another new feature is a 22% improvement in turning radius over the previous generation, which reduces the number of manoeuvres in tight site conditions, Ford Trucks said.
The Big 5 exhibition in Dubai runs from November 21 to 24.