Heavy vehicle tyre specialist from Holland to target expansion in Middle East and Africa from northern UAE base
Dutch tyre manufacturer Magna Tyres has opened its Middle East and Africa office in Ras Al Khaimah, UAE.
The off-the-road (OTR), industrial and truck tyre maker said in a statement that the new office is the next step in its worldwide expansion. The Waalwijk, Netherlands-headquartered company has been expanding its presence in the global tyre sector in the last few years and now has 10 sales offices worldwide, with its products running in more than 110 countries, it added.
The company also produces tyres for mining, construction, port handling and industrial purposes and has recently introduced truck tyres for on/off road use. The opening of the Ras Al Khaimah office follows the appointment of Vijay Nambiar as general manager for the region to oversee Magna Tyres’ expansion into the Middle East and Africa with the aim of enhancing customer relationships and satisfaction within the market, the statement said.
“We are very proud that Vijay has seized the opportunity to start with this new office which will play an important role in enhancing the Magna Tyres image, and strengthen our commitment to the region,” said Michael de Ruijter, CEO of Magna Tyres Group.
“We expect that the new Magna Tyres office will provide great benefits to all customers in the region with complete local support in building the Magna Tyres brand image on par with other premium brands,” added Nambiar.