Roofing and cladding manufacturer Tiger Profiles & Insulation’s executive director Bernard Nasr advises on what is needed to remain competitive in a tough business climate To remain competitive, suppliers should not resort to cutting prices and quality or tagging onto the latest trends, instead, it is all about listening to and meeting clients’ needs, according […]
Roofing and cladding manufacturer Tiger Profiles & Insulation’s executive director Bernard Nasr advises on what is needed to remain competitive in a tough business climate
To remain competitive, suppliers should not resort to cutting prices and quality or tagging onto the latest trends, instead, it is all about listening to and meeting clients’ needs, according to Tiger Profiles & Insulation (TPI) executive director Bernard Nasr.
“We’ve seen other companies ‘go green’ to keep up with trends; we’ve witnessed those that slash prices to meet competition. But in our case, we believe in maintaining our values and beliefs, and this has helped us maintain the quality and cost of our products,” he says.
Nasr also claims that the company was one of the first in the region to give the trend for environmentally-friendly products the time it deserved.
Many of TPI’s products adhere to internationally-recognised quality certificates, including ISO 9001 Quality Management Standards, ISO14002 Environmental Management Standards and OHSAS 18001 Health and Safety Management Standards. Furthermore, the group is a member of the US Green Building Council (USGBC) and Emirates Environmental Group.
However, Nasr says the core of the company’s success is listening to clients’ needs and building on them for customer satisfaction. While he acknowledges that business has been tougher than previous years, the company has been able to rely on repeat business from its loyal customers. And this strategy appears to be paying off.
TPI, which is the ‘cladding’ arm of Tiger Steel Group, was established in 1993 and today has an annual production capacity of Z and C Purlins exceeding 2.6 million metres at its three UAE-based factories. TPI is also regional manufacturer of PU panels based on its annual production capacity of its continuous PU line that exceeds 2.5 million m². The company has partnered with major projects, including Dubai International Airport, Al Ain University and Dubai World Trade Centre. “We cater to the infrastructure industry and are seeking to tap into new markets; expanding activities into the GCC, Middle East and Asia,” says Nasr.
The company also recently launched two new insulation products; Solasteel, an environmentally-friendly, heat-reflecting pre-coating for metal and Solacoat, an environmentally-friendly heat reflecting post-coating for exterior surfaces.
“It has been scientifically proven that the coatings reflect 80% of heat, reduce energy consumption by 30-45%, reduce maintenance costs, protect metal structures from thermal expansion effect, protect concrete surfaces from cracking due to heat exposure and increase points for LEED and Green Star Ratings,” says Nasr.